The Academy Awards are being handed out as I write this. So with that in mind...
"The Oscar is the most valuable, but least expensive, item of world-wide public relations ever invented by any industry."
-- Frank Capra, director of numerous all-time classics such as It Happened One Night, Lost Horizon, Mr. Deeds Goes to Town, You Can't Take It With You, Arsenic and Old Lace & It's a Wonderful Life.
Exactly when Capra said this appears to be a matter of dispute. The above-statement was made on either March 5, 1936 when he hosted the 8th Academy Awards, or March 4, 1937 at the 9th Academy Awards when Capra won the Oscar statuette for directing Mr. Deeds Goes to Town.